Supplement Prices Split: Magnesium Rose, Multivitamins Fell
Supplement prices moved in opposite directions by July 9. Magnesium supplements averaged 32.7% higher than June 24 across 11 cities, while multivitamins averaged 14.4% lower across the same cities.
The broader Consumer Health Retail Goods Inflation basket rose 8.7%, masking the opposite moves among supplements.
Supplement prices moved in opposite directions
Magnesium and melatonin were the clearest risers in the supplement group. Magnesium moved from $18.18 to $24.13 across 11 cities, while melatonin supplements moved from $7.80 to $9.25 across all 12 cities.
Multivitamins and electrolyte powder moved the other way. Multivitamins fell from $12.33 to $10.55 across 11 cities, and electrolyte powder fell from $21.42 to $19.56 across all 12 cities.
| Product | June 24 average | July 9 average | Change |
|---|---|---|---|
| Magnesium supplements | $18.18 | $24.13 | +32.7% |
| Melatonin supplements | $7.80 | $9.25 | +18.7% |
| Vitamin D supplements | $11.61 | $12.65 | +8.9% |
| Electrolyte powder | $21.42 | $19.56 | -8.7% |
| Multivitamins | $12.33 | $10.55 | -14.4% |
The wider health basket still rose
The full consumer-health retail basket averaged 8.7% higher from June 24 to July 9 across nine cities. Supplement prices split sharply around that broader rise.
Other health goods also moved higher from June 24 to July 9. Thermometers averaged 20.1% higher, adhesive bandages averaged 14.1% higher, and acetaminophen averaged 9.5% higher.
Magnesium and melatonin rose while multivitamins and electrolyte powder fell.
Vitamin D rebounded late
Vitamin D supplements landed in the middle of the June 24 to July 9 comparison, up 8.9% across 10 cities. A sharper late move shaped that result.
Across those same 10 cities, the average moved from $10.06 on July 2 to $12.65 on July 9, a 25.8% rebound. Vitamin D ended July 9 above its June 24 level after an early-July dip.
The Consumer Health Retail Goods Inflation page shows the broad category view, with separate histories for magnesium, melatonin, vitamin D, multivitamins, and electrolyte powder.